Orphan was tasked to refresh Silver Peak from the ground up, aligning their “quality over quantity” mentality with a polished new visual identity, voice and website.
Silver Peak Promotions
Visual Identity
In order to lead by example Silver Peak needed a flexible identity that would allow them to showcase their premium promotional materials to would-be clients. We achieved this with a minimal logo and a bold modern typeface, allowing them to make their mark and help their clients do the same.
Color
Taking a cue from the natural palate invoked by the company’s name, we settled on a simple blend of navy, forest, and tan. This allows flexibility and subtlety throughout the visuals.
Forest Green
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Slate
#2f3b45
Canvas
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Website
Clients are easily overwhelmed by the stacks of promotional materials available to them, so we delivered a lean, mean, selling machine for Silver Peak. We bucked the trend of endless off-site links by streamlining the client directly in to contact with the experts themselves.
“To say that revitalizing a brand and website is overwhelming is a massive understatement. The Orphan team was able to quickly understand my brand identity and revitalize it while I sat back and let them do all of the heavy lifting. The end result has been something that I could never have imagined on my own. They have exceeded my expectations in every sense with their responsiveness, creativity and the caliber of their work.”
Carla PetersOwner