Longbranch

Orphan was enlisted to be an integral part of the launch of Longbranch, a Kentucky Straight Bourbon Whiskey under the Wild Turkey brand. Campari America, the parent company, formed a comprehensive creative partnership with Matthew McConaughey, a whiskey connoisseur, to bring this new spirit to life. Our task was to leverage the essence of the brand elements and create the range of on-pack creative pieces. We provided numerous options, kept tweaking the labels to perfection, and the resulting outputs helped create the look of this impressive bottle.

We also designed a neck tag that drapes the bottle, a piece that delivered an inspiring overview of the Longbranch story. This polished piece was created with seamless consistency, helping to reinforce the distinctive nature of the Longbranch brand.