Longbranch Bourbon was created in 2016 by Wild Turkey Master Distiller Eddie Russell and cultural tastemaker Matthew McConaughey. Their creation - a small batch Kentucky Straight Bourbon, was named Longbranch.


In our time as an agency of record for Campari Global we undertook many projects, none of which outshine our work on Longbranch. We were asked to design the bottle, label and accompanying packaging for the celebrity endorsed spirit.