Orphan was enlisted to be an integral part of the launch of Longbranch, a Kentucky Straight Bourbon Whiskey under the Wild Turkey brand. Campari America, the parent company, formed a comprehensive creative partnership with Matthew McConaughey, a whiskey connoisseur, to bring this new spirit to life. Our task was to leverage the essence of the brand elements and create the range of on-pack creative pieces. We provided numerous options, kept tweaking the labels to perfection, and the resulting outputs helped create the look of this impressive bottle.
Wild Turkey Longbranch
Hanging Out
We also designed a neck tag that drapes the bottle, a piece that delivered an inspiring overview of the Longbranch story. This polished piece was created with seamless consistency, helping to reinforce the distinctive nature of the Longbranch brand.